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Satellite Business Course
Target Audience
Business people who are engaged in or are thinking about starting a business which is based on the use of Very Small Aperture (Satellite) Terminal Equipment – VSAT. The content of the course is not highly technical, although business relevant technical issues are covered in outline. Some basic understanding of the Information Technology and communications industries will be assumed, as will some basic understanding of business strategy, marketing and operations.
The course content is designed to be of interest to:
• Investors
• Business principals
• Marketing & Sales management
• Customer care management
• Implementation management
• Financial & Administrative management
• Government policy makers & regulators
• Telecommunications planners/management
• Internet Service Provider (ISP) management
• Corporate communications management
• Distance Education providers
• Telemedical services providers
• NGO management
• Donor Government agencies
• Anyone else interested in businesses which will rely on VSAT technology
Course/Workshop style
For each of the topic areas listed below there will be: presentations, opportunities for discussion/questions, handouts covering the topic, and resources for further study.
Objectives and expected outcomes
The course/workshop will cover business aspects of VSAT oriented businesses, including:
Structure of the communications industry and where VSAT fits; Regulatory frameworks; Types of VSAT-based businesses; Critical Success Factors; Core competences; Customer management; Business strategy & planning; Risk analysis; Outlook for the future; Where do we go from here?
The course/workshop will not cover: Detailed technical subjects; Financial planning; Issues specific to specific businesses.
Course topic components
Communications Industry
Broadcast; Internet; DSL; Cable; VSAT; Fixed line telephony; Cellular mobile; Satphone; Hybrids.
National Situation
Licensing; Terrestrial infrastructure within country; International connectivity; Urban vs rural connectivity.
VSAT Supply Chain
Satellite operators; hardware manufacturers; Network operators and VNOs; Integrators; Distributors; Dealers.
Critical Success Factors
The Market; Partnerships; Product/Service Packages; Implementation; Support; Scalability; Agility; Innovation; Administration; Logistics.
Skills
Business; Technical.
Expectation Management
Business Strategy & Planning
Market Segmentation; Positioning; Pricing; Innovation; Revenue Streams
Risk Analysis
Futurology
Resources, supplementary information & workshop appraisal
At the close of the course attendees will be provided with information to obtain further resources on all or part of the course content. Information about the GVF will be made available, as will a Glossary of relevant terminology and industry acronyms.
Further guidance will be provided to show attendees where further help, information and training may be obtained, including other GVF training programmes.
Finally, attendees will be given an opportunity to evaluate and give their appraisal of the course.
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